Sudhir Panda

Banking

Manage the digital reporting and digital banking measurement and reporting automation for the retail group globally using Tableau. \r\n\r\nUsing digital data analytics, the retail markets are empowered to optimise and build the right capabilities. \r\n\r\nEnsuring the web analytics implementation of digital marketing tracking and tagging across markets for standardisation of Google Analytics tags.\r\n\r\nMoving all existing reporting to Visual Analytics format using Tableau and other web based tools across the region for faster reporting and easier drill down.\r\n\r\nImprove digitization and automation across legacy process transformation. \r\n\r\nAutomated "dashboarding" all existing MIS report and data analytics self serve reporting and on demand reporting.\r\n\r\nImproving the online sales platform by democratising data access and ability to slice and dice. \r\n\r\nImprove the customer experience measurement, web tagging and tracking, forms tracking code across various customer touch points and journeys.

Banking

• Moving all the bank's reports to an automated dashboard model via Qlikview, Tableau, SAS Visual Analytics, SAP BOBJ & other BI tools;\r\n• Helping create automated dashboards using BI tools; Implement self-serve dashboards without manual intervention;\r\n• Co-ordinating with wealth management, Insurance, Investments, Cards, Mortgage, Deposits, Loans, Channels, Segments, Franchise, Modeling portfolios & IT teams;\r\n• Manage BI tool vendors automation implementation: SAS, SAP, Qlik, IBM, Tableau, Meltwater Buzz, Radian 6/Saleforce.com;\r\n• Managed multiple Teams as a single point of contact for technical and operational needs for multiple products;\r\n\r\n• Managing the bank’s DNC/PDPA Regulatory compliance & technical SOP processing for campaign execution;\r\n• Analyze requirements & Liason with IT support team for technical enhancement for regulatory/operational changes;\r\n• Campaign reporting for Tele, SMS, eDM, Mail, ATM, Web, Mobile campaigns’ Open/Conversion Rates & optimization; \r\n• Campaign process reengineering\r\n• Campaign security\r\n• Mentor and day-to-day manage a large team of Analysts sitting offshore for MIS reporting & special analytics projects;\r\n• Defining new process documentation, efficiency and quality improvement for Outsourcing Vendors in APAC regions;\r\n• Responsible for monitoring MIS Reports’ quality & SLA delivery management and day to day operations in terms of quality, delivery timelines & processes of external Offshore Outsourcing vendor/partner;

Digital Marketing Advertising Agency

Wunderman international\r\nWunderman Singapore\r\nMRM//McCann Singapore\r\n\r\n• Lead the analytics function across the region. Reporting, analytics, optimization, measurement, social listening, etc;\r\n• Weekly and monthly Reporting dashboards and Analysis – highly Automated Excel, PowerPoint and Tableau formats;\r\n• End-2-End campaign analysis, reporting & optimization (Social, Bought, SEM, SEO, eDMs, Mobile & Owned Media);\r\n• Managing tags, SEO and Web-Analytics measurement in place, Tagging and SEO QA with design & development team;\r\n• Independent team handling skills & diverse analytic deep dive capability of products, services, features & websites \r\n• Learnt new business methodologies for new markets, adapting for new processes & recommending effective changes\r\n• Automated regular reports in Excel, PPT & Tableau: less user intervention for low error rates & quicker turnaround\r\n• New Social Media tools, Mobile Emulators & mobile applications’ marketing efforts towards the smartphone segment\r\n\r\n\r\nBusiness Intelligence, Providing Actionable Insights, ROI Tracking, Creating And Maintaining Dashboards; Generating Web Based Tableau Reports; Using Omniture Based Suites & SQL, Analyzing Reports, Provide Recommendations, Generating Insights, Quantitative Analysis, Web Analytics, Data Metrics Reporting & Analysis, Online Marketing Strategy, Digital Media Analysis, Tracking Ad Campaigns, Social Media Marketing & Optimization, Building comprehensive dashboards for leadership consumption, campaign reporting to cover traffic and sales performance and provide key optimizations to maximize profit.

Dotcom Online Technology

Building revenue models; Creating Automated dashboards and quarterly reports in Tableau; Secondary Market Research and Analysis; Market Study and Online Industry Analysis; Website Marketing Strategies; Research on Blog Mining & Web-Data Extraction; Analyze online consumer trends; Preparation of Presentations & Executive Summaries; Redesign strategies of websites and Products;Managed stakeholders from different geographies: Canada, Europe, US, India.\r\nBuilding revenue models; Creating Automated dashboards and quarterly reports in Tableau; Secondary Market Research and Analysis; Market Study and Online Industry Analysis; Website Marketing Strategies; Research on Blog Mining & Web-Data Extraction; Analyze online consumer trends; Preparation of Presentations & Executive Summaries; Redesign strategies of websites and Products;Managed stakeholders from different geographies: Canada, Europe, US, India.

Technology Market Research

Accenture & Brickwork, India, 2 Yrs, Research Tech Analyst, Jun 2005 – Jun 2007\r\nSecondary Market Research, Business Analysis, Digital Marketing, Feasibility Studies, Financial Research, Business Plans, Industry reports, Offshoring\r\nTechnical support for IT & Technology Services for Accenture Central CIO Office Globally including data analysis & staff self serve tools development\r\nWon 2 Best performance awards: Highest CSAT (PERFECT) SCORE award & recognized as best performing team via Accenture Celebrates Excellence